“The Economist Intelligence Unit asked 499 (one can’t help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how they saw marketing evolving, and also conducted some in-depth, one on one interviews with CMOs from leading brands such as Unilever and JPMorgan Chase.
They were looking to find out what key technologies and trends will drive change in the marketing industry over the next four years, and the results make for interesting reading.” [REPOSTED]
